TY  - BOOK
AU  - 
TI  - Integrated Advertising Pormotion and Marketing Communications
SN  - 0131405462
AV  - HF5415.123.c648i 2004 002022,002023
PY  - 2004///
CY  - Upper Saddle River New Jersey
PB  - Prentice Hall
KW  - Communication in Marketing
ER  -