TY  - BOOK
AU  - 
TI  - Intergrated Advertising ,Promotion and Marketing Communications
SN  - 0132382091
AV  - HF5415.123.C648i 2007 001216
PY  - 2007///
CY  - Upper Sadle River New Jersey
PB  - Pearson Prentice Hall
KW  - Communication Marketing
ER  -