TY  - BOOK
AU  - 
TI  - BRANDING IN ASIA: THE CREATION, DEVELOPMENT AND MANAGEMENT 
SN  - 0471479101
AV  - HD69 .B7 .T45 2001 000640
PY  - 2001///
CY  - Singapore : New York
PB  - Wiley
KW  - 1. Brand name product -- case studies, 2. marketing -- case studies
ER  -