TY  - BOOK
AU  - 
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 0131105833
AV  - HD69.B7.K29s 2003 000646
PY  - 2003///
CY  - New Jersey
PB  - Prentice Hall
KW  - Brand name products -- management
ER  -