TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 0130961906
AV  - HF5415.K636 1999 04120
PY  - 1999///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
N1  - includes bibliographical references and indexes
ER  -