TY  - BOOK
AU  - Kotler, Philip 
AU  - Keller, Kevin Lane
TI  - Marketing Management / 
SN  - 0273753363
AV  - HF5415.13 K68 2012 0005138
PY  - 2012///
CY  - England
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
N1  - include appendix and indexes
ER  -