000 00543nam a22001697a 4500
008 161104b xxu||||| |||| 00| 0 eng d
020 _a0131405462
040 _aSidma Library
050 _aHF5415.123.c648i 2004
_b002022,002023
100 _dKENNETH E.CLOW
245 _aIntegrated Advertising Pormotion and Marketing Communications
250 _a2nd Edition
260 _aUpper Saddle River New Jersey
_bPrentice Hall
_c2004
300 _a538 Pages
_b28cm
650 _2Communication in Marketing
_zCommunication in Marketing
942 _2lcc
999 _c1188
_d1188