| 000 | 00557nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 170220b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0131105833 | ||
| 040 | _aSIDMA COLLEGE LIBRARY | ||
| 050 |
_aHD69.B7.K29s 2003 _b000646 |
||
| 100 |
_dKELLER, Kevin Lane _9885 |
||
| 245 | _aStrategic brand management: building, measuring, and managing brand equity | ||
| 250 | _a2nd Edition | ||
| 260 |
_aNew Jersey _bPrentice Hall _c2003 |
||
| 300 | _a788p, 24cm | ||
| 650 |
_2Brand name products -- management _zBrand name products -- management _9886 |
||
| 942 | _2lcc | ||
| 999 |
_c2340 _d2340 |
||