000 00516nam a22001697a 4500
008 160901b xxu||||| |||| 00| 0 eng d
020 _a9780132538961
040 _aSidma Library
050 _aHF5415.123.C648i 2012
_b002298
100 _dCLOW, Kenneth E
245 _aIntegrated Advertising, Promotion and Marketing Communications
250 _a5th Edition
260 _aNew Jersey
_bPearson
_c2012
300 _a445 Pages
_b27.5cm
650 _2Communication In Marketing
_zCommunication In Marketing
942 _2lcc
999 _c397
_d397