000 | 00466nam a22001577a 4500 | ||
---|---|---|---|
008 | 160902 | ||
020 | _a9780324665314 | ||
050 |
_aHF5415.123.SS55i 2010 _b002356 |
||
100 | _dSHIMP, Terence A. | ||
245 | _aIntergrated Marketing communication Advertising and Promotion | ||
250 | _aInternational Edition (8th) | ||
260 |
_aUnited State _bSouth - Western / cengage _c2010 |
||
300 | _a668pages / 27.7cm | ||
650 | _21.Marketing 2.Communication | ||
942 | _2lcc | ||
999 |
_c446 _d446 |