000 00466nam a22001577a 4500
008 160902
020 _a9780324665314
050 _aHF5415.123.SS55i 2010
_b002356
100 _dSHIMP, Terence A.
245 _aIntergrated Marketing communication Advertising and Promotion
250 _aInternational Edition (8th)
260 _aUnited State
_bSouth - Western / cengage
_c2010
300 _a668pages / 27.7cm
650 _21.Marketing 2.Communication
942 _2lcc
999 _c446
_d446