| 000 | 00365nam a22001337a 4500 | ||
|---|---|---|---|
| 008 | 161005 | ||
| 020 | _a9780071240437 | ||
| 050 |
_aHF5823.B387 2004 _b002743 |
||
| 100 | _dBELCH,Goerge E | ||
| 245 | _aAdvertising and Promotion: an integrated marketing communications perpective | ||
| 260 |
_aNew York _bMcGraw Hill _c2004 |
||
| 300 | _a779pages, 27.5cm | ||
| 942 | _2lcc | ||
| 999 |
_c713 _d713 |
||