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Integrated Advertising Pormotion and Marketing Communications

KENNETH E.CLOW

Integrated Advertising Pormotion and Marketing Communications - 2nd Edition - Upper Saddle River New Jersey Prentice Hall 2004 - 538 Pages 28cm

ISBN: 0131405462

Subjects--Topical Terms: --Communication in Marketing

LC Class. No.: HF5415.123.c648i 2004 / 002022,002023

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