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Marketing Management for the Hospitality Industry; A Strategic Approach

Reich, Allen Z.

Marketing Management for the Hospitality Industry; A Strategic Approach - USA John Wiley & Sons 1997 - 530 p 19.5cm

ISBN: 0471310123

Subjects--Topical Terms: --Hospitality industry marketing

LC Class. No.: TX911.3.M3.R347m 1997

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