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Intergrated Advertising ,Promotion and Marketing Communications

CLOW,Kenneth E

Intergrated Advertising ,Promotion and Marketing Communications - 3rd Edition - Upper Sadle River New Jersey Pearson Prentice Hall 2007 - xxiii, 515page, .: col, ill, 28cm

ISBN: 0132382091

Subjects--Topical Terms: --Communication Marketing

LC Class. No.: HF5415.123.C648i 2007 / 001216

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