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BRANDING IN ASIA: THE CREATION, DEVELOPMENT AND MANAGEMENT

Paul Temporal

BRANDING IN ASIA: THE CREATION, DEVELOPMENT AND MANAGEMENT - Singapore : New York Wiley 2001 - 291p, 23cm

ISBN: 0471479101

Subjects--Topical Terms: --1. Brand name product -- case studies, 2. marketing -- case studies

LC Class. No.: HD69 .B7 .T45 2001 / 000640

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