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Strategic brand management: building, measuring, and managing brand equity

KELLER, Kevin Lane

Strategic brand management: building, measuring, and managing brand equity - 2nd Edition - New Jersey Prentice Hall 2003 - 788p, 24cm

ISBN: 0131105833

Subjects--Topical Terms: --Brand name products -- management

LC Class. No.: HD69.B7.K29s 2003 / 000646

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