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Principles of Marketing/

Kotler, Philip

Principles of Marketing/ Philip Kotler. - 8th ed. - New Jersey: Prentice Hall, 1999 - 635 pages; colors; illustrations; 29 cm.

includes bibliographical references and indexes

ISBN: 0130961906 0139570020

Subjects--Topical Terms:

LC Class. No.: HF5415.K636 1999 / 04120

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