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Integrated Advertising, Promotion and Marketing Communications

CLOW, Kenneth E

Integrated Advertising, Promotion and Marketing Communications - 5th Edition - New Jersey Pearson 2012 - 445 Pages 27.5cm

ISBN: 9780132538961

Subjects--Topical Terms: --Communication In Marketing

LC Class. No.: HF5415.123.C648i 2012 / 002298

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