Marketing Management / (Record no. 3716)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240115120959.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240115b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273753363 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273753360 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SIDMA College Library |
| Language of cataloging | eng |
| Transcribing agency | SIDMA College Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 K68 2012 |
| Item number | 0005138 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | aut |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 147 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc | Philip kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| Remainder of edition statement | Global Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | England |
| Name of publisher, distributor, etc | Pearson Education Limited |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 679pages. : |
| Other physical details | col. ill, : |
| Dimensions | 28cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | include appendix and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 1377 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 885 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | 1 | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 15/01/2024 | HF5415.13 .K68 2012 | 0005138 | 15/01/2024 | 15/01/2024 |