Intergrated Marketing communication Advertising and Promotion (Record no. 446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00466nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160902 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324665314 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123.SS55i 2010 |
| Item number | 002356 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | SHIMP, Terence A. |
| 245 ## - TITLE STATEMENT | |
| Title | Intergrated Marketing communication Advertising and Promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International Edition (8th) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United State |
| Name of publisher, distributor, etc | South - Western / cengage |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 668pages / 27.7cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | 1.Marketing 2.Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | SIDMA COLLEGE LIBRARY | SIDMA COLLEGE LIBRARY | General Stacks | 01/09/2016 | HF5415.123.SS55i 2010 | 002356 | 01/09/2016 | 01/09/2016 |