STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY

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Material type: Text

TextPublication details: BOSTON PEARSON 2013Edition: 4th EditionDescription: 590p.ill,(chieflycol,):27cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
	SIDMA COLLEGE LIBRARY General Stacks	Non-fiction	HD 69 .B7 .K29s 2013 (Browse shelf(Opens below))	1	Available		004042

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Includes bibliographical reference and index

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