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1.
Strategic brand management: building, measuring, and managing brand equity by
  • , KELLER, Kevin Lane
Edition: 2nd Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice Hall 2003
Availability: Items available for loan: SIDMA COLLEGE LIBRARY (1)Location, call number: Red Spot HD69.B7.K45 2003.
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2.
Marketing Management / Philip kotler by
  • Kotler, Philip [aut]
  • Keller, Kevin Lane [aut]
Edition: 14th ed. Global Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England Pearson Education Limited 2012
Availability: Items available for loan: SIDMA COLLEGE LIBRARY (1)Location, call number: General Stacks HF5415.13 .K68 2012.
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